BRJBM
Boston Research Journal of Business & Management
Marketing & Trade
BRJBM publishes double-blind, peer-reviewed, high-quality research papers focused on the latest and advanced studies in Business and Management, encompassing areas such as finance, marketing, operations, human resources, entrepreneurship, strategy, and organizational behavior. Every article is published open access under a CC BY 4.0 license. You keep your copyright, and your work is free to read worldwide from the day it publishes, across multiple channels.
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About Marketing & Trade
Marketing & Trade is one of the subject areas published in the Boston Research Journal of Business & Management. It covers digital and social media marketing, retail and industrial marketing, market positioning, placement and pricing, visual merchandising, commodity and equity markets, forex trading, electronic trading, algorithmic trading, and the study of market potentials.
Research on consumer behaviour, platform economics, and trade policy sits naturally within this subject area. Scholars from information systems, behavioural science, and international economics contribute alongside marketing specialists. Both theoretical studies and empirical analyses of market dynamics and trading systems are within scope.
Objective
Marketing refers to the activities, processes or policies that a company undertakes to promote its product. This includes a lot of research and very specific methods that are created by researchers over the years. Trading refers to an exchange of goods and services between two entities. Trade governs the wheels of progress in any society.
Aim & About Journal
The Boston Research Journal of Business & Management primarily focuses on the fields of business, management, and organizational studies. The journal welcomes original and forward-thinking research papers in these disciplines to advance academic and practical knowledge. Our aim is to become a leading reference publication in the field. We publish and review original and credible research papers, along with supplementary materials such as case studies, technical reports, and practitioner insights submitted by scholars and professionals from around the world. We invite submissions that explore any area of business and management and their applications across various sectors including industry, government, and non-profit organizations.
Primary Subjects Under This Discipline
View Journal Scope →Resource & Asset Management
Development of policies for efficient and effective use of resources and management of assets to ensure maximum profit of an organization.
Economics, Finances & Accounting
Assessment of quantitative methods, management of capital and calculation of profit and economic transfers of any organization.
Marketing & Trade
Promotion of a product to enhance the trade of an organization.
Business, Management & Administration
Establishment, management and proper maintenance of a profit generating organization or business.
Editorial & Reviewers Board
Dr. Dragana Radicic
Editorial Team Member
University of Lincoln, UK
Dr. Marina Bezerra da Silva
Professor
Federal Institute of Piauí, Brazil
Dr. Nikoloz Chikhladze
Professor
Akaki Tsereteli State University, Georgia
Dr. Joan Torrent Sellens
Editorial Team Member
Universitat Oberta de Catalunya, Spain
Dr. Francesco Tajani
Associate Professor
Sapienza University of Rome, Italy
Dr. Ermanno Celeste Tortia
Professor
University of Trento, Italy
Dr. Paolo Esposito
Editorial Team Member
University of Naples "Parthenope", Italy
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