Marketing & Trade

BRJBM publishes double-blind, peer-reviewed, high-quality research papers focused on the latest and advanced studies in Business and Management, encompassing areas such as finance, marketing, operations, human resources, entrepreneurship, strategy, and organizational behavior. Every article is published open access under a CC BY 4.0 license. You keep your copyright, and your work is free to read worldwide from the day it publishes, across multiple channels.

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About Marketing & Trade

Marketing & Trade is one of the subject areas published in the Boston Research Journal of Business & Management. It covers digital and social media marketing, retail and industrial marketing, market positioning, placement and pricing, visual merchandising, commodity and equity markets, forex trading, electronic trading, algorithmic trading, and the study of market potentials.

Research on consumer behavior, platform economics, and trade policy sits naturally within this subject area. Scholars from information systems, behavioral science, and international economics contribute alongside marketing specialists. Both theoretical studies and empirical analyses of market dynamics and trading systems are within scope.

Objective

Marketing refers to the activities, processes or policies that a company undertakes to promote its product. This includes a lot of research and very specific methods that are created by researchers over the years. Trading refers to an exchange of goods and services between two entities. Trade governs the wheels of progress in any society.

Aim & About Journal

The Boston Research Journal of Business & Management primarily focuses on the fields of business, management, and organizational studies. The journal welcomes original and forward-thinking research papers in these disciplines to advance academic and practical knowledge. Our aim is to become a leading reference publication in the field. We publish and review original and credible research papers, along with supplementary materials such as case studies, technical reports, and practitioner insights submitted by scholars and professionals from around the world. We invite submissions that explore any area of business and management and their applications across various sectors including industry, government, and non-profit organizations.