The study measures the impacts caused by economic disparity on democratic
values and political participation of people and also examine the role of social media
in shaping public perceptions of inequality and democratic engagement. This research
will employ a quantitative approach to examine the impact of economic disparity on
democratic values and political participation in rural areas of the Salem, Namakkal,
Dharmapuri and Erode districts. The study used structured interview schedule was
used to collect quantitative data from a sample of 276 electoral residents in rural areas
of these four districts. The study utilizes snowball sampling due to the challenges in
identifying and contacting individuals in rural areas. This method is particularly
suitable for exploring potentially sensitive topics related to economic inequality and
political views. The sample size of 276 provides adequate statistical power for the
planned analyses considering the expected effect sizes and desired level of precision.
The Quantitative data will be analyzed using descriptive statistics, ANOVA,
correlation and regression analysis to examine the relationships between economic
background, democratic values, social media effects and political participation. The
findings portrays that the economic disparity and social media influence are having
significant quantitative impact on the democratic values and participation among the
electoral voters.
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